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The Famous Fendi Leather Jacket
Fendi is a French brand known to produce special products of high quality fur. In 1925, Fendi officially established in Rome. But 30 years later, the brand just hold his hand the way first. Later, the company has developed larger and larger. Its scope expanded to knitwear, swimwear, the category of clothing, jewelry and even to develop flavors. As the Fendi brand has remained famous for its fur fashon clothing world. Since the beginning of the family business, Fendi be one of the best known brands in the international fashion industry.
In the areas of leather garments, Fendi is always a leader. The brand has become the pronoun of fashion and dreams. Its unique design and bold innovation continually create a miracle in the fashion industry. Since the 1970s, the winds of environmental protection gradually prosperous West. Faced with opposition from animal protection organization and Fendi green environmentalists begin to change the direction of development, changing its center of previous development. The brand tries to add a number of wired satin and point-pearl luster in fashion clothing. The change may reduce the use of fur and to keep the breath of the special brand of face.
Fendi is a fur store in Rome before. In 1918, the store was opened by the young Cassagrande Adele. Later, when Adele married Edoardo Fendi in 1925, the store changed its name. The store has continued product development of the layer of high quality leather. The five Fendi Fendi daughters participated in when they graduate from school. So far, the Fendi family business strided before the third generation. The eleven children five Fendi sisters threw themselves like their mothers. They are responsible for a series of sports and number of accessories Fendisimme. Fendi stores are branches all over the world.
Among the last 70 and 80, to diversify the development of Fendi. And 'extended to jeans, tie, sunglasses and perfumes, which makes the brand deep into the hearts of customers. In 1962, Fendi designer famous German company - Karl Lagerfeld. Lagerfeld's dramatic design concept gained worldwide attention and favorable comment on the clothing fashion brands. Letters F twice to identify the mixed series, who have worked with Lagerfeld and Fendi. Double letters was widely known brand among customers, after the double C Chanel French, letters, letters and Italian Gucci double G
Lagerfeld touched on the skin with a new way. For example, to reduce the weight of the jacket, which hit many small holes in the fabric, dyeing or treating skin of color. Its innovative design also chosen as the mink and squirrel snow for bold design. In recent years, Fendi leather jakets become the hot choice for many women. Different materials can be satisfied by different people.
The founder was Lady Adele Fendi Cassagrande. Since the brand was founded, it has gradually pull a large number of loyal customers. Among the customers there are many stars and nobles. In 1938, opened his fashion company Fendi sencond in Rome. The brand has accumulated a large scale for a successful experience. Fendi plans to expand its fashion empire. His will focus on the growth markets of Asia Pacific, especially for Chinese Affairs. In Guangzhou, opened its new concept store showing the special flexibility of his ideas in the modern retail trade. In the coming years, Fendi open stores in China more specialized to continue to practice his faith, to deliver high quality products and service.


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