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Increased Belstaff Leather Jacket
In the world of cinema, Belstaff leather jacket is always greatly exaggerated, as the "Dark Knight", "X-Men," "Underworld," "I Am Legend" and recently "The Expendables." Today, in the autumn of new clothes on a shelf. They are not only fashionable, but you can also employees of the legend of the fur. In 1994, the 'Belstaff' born in a nylon material Belstaff, where you can breathe free hot days.In 1995 "Beltech" was better than the waterproof, breathable and protection.In 1996, Franco Malenotti the Belstaff fashion company. Foundation to accelerate the brand of clothing on the market close. Belstaff is clever propaganda team. The team often uses the media to advertise products. One of the advertising strategy is to support the Hollywood blockbuster. Belstaff has sponsored a lot of famous films. Mark leather jacket always appeared in the film, Marlon Brando, who has improved the brand's leather jacket to be better known.
Sponsoring Hollywood stars to make films is certainly one of the most effective strategies for promoting Belstafff. Ocean Twelve in 2004, The Aviator and The War of the Worlds in 2005, and X-Men, Superman Returns, Mission Impossible and The Departed in 2006, all these movies once sponsored Belstaff suit.
And 'famous for its reputation and high turnover, Belstaff has received much of his reputation, especially in leather jackets. 8. September 2009, Belstaff leather jacket had her dress for the G8 leaders. Belstaff also launched a limited edition leather jacket black leaders. At the same time, a brand designed for women sensitive to the cover for the good first. Boss Belstaff - Manuele Malenotti, once announced that Reuters, "Every jacket is tailor-made and bears the signature of Italian Prime Minister Silvio Berlusconi." In 2004, he purchased the brand of the branch. The Italian flag and a sign of the G8 on the right pocket and a black jacket. The jacket is made of light cotton and durable. Jacket is not only waterproof, but also has a good permeability.
Belstaff jacket style back to traditional and sustainable fashion line. Other brands of clothing adventure, as TE Lawrence and Che Guevara, always go for that line. Malenotti said that after the G8 summit was held in L'Aquila, so they wanted to show something to a safe and secure. When the summit was over, a new jacket is also for sale to the public. Cent of income from sales would be donated to the earthquake, the foundation supports local people in L'Aquila. When Labelux Group has acquired Belstaff, is expected to expand the development of the brand. Tommy Hilfiger and Harry Slatkin join a plan too.
Tommy Hilfiger and Harry Slatkin 15 years with good friends who invest both Belstaff. This acquisition will Harry Slatkin CEO of Belstaff and Tommy take the position as director and business consultant. Harry Slatkin has established a new team, but it does not publish the designers at the moment. To date, nearly 95% of sales of Belstaff is in Europe, set fire to the international market in the future.


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