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"Made In China" Designer Clothing Debut Track International
Although China is the largest clothing production base, "Made in China" garments had never say in the fashion world, not to mention the influence of fashion trends. Dorian Ho, Hon Kong famous designer, is believed to be the first Chinese designer to create a label "Made in China" is not only a global name for himself, but also in China.
Western style weddings are becoming more popular in Asia, where the need for classic and elegant bridal and evening dresses are increasing. Be aware of this trend, Ho has created a large collection of haute couture and fashion wedding dresses and evening, the popularity of Asia and the United States have gradually contributed to its brand in the spotlight. For the first time Dorian Ho Couture, Dorian Ho Bridal Collection and Dorian Ho Collections hit the international tribunal. The Chinese designer showroom in New York, Hong Kong and Sydney and sells to upscale department stores like Saks Fifth Avenue in the United States as well as luxury boutiques around the world. To extend its success, Ho plans to launch its "Made in China" designer clothing in Europe soon.
Far more famous as a first-class clothing giants such as Valentino and Versace, Dorian Ho dress to pay one third of high-speed equivalent. So as I said: "Few people can afford to own many Valentino gowns, but Valentino, they can afford to own two or three of my clothes." In addition, high levels of quality and a surprisingly Western models, the low price is the second part of the success of the Hon "Made in China" clothes.
However, only time will tell whether it was possible for customers to destroy their faith in "Made in China" designer clothing. Despite the quality premium brand, it will have to overcome the reputation of China as a country that produces goods of low quality. Conventional Western designer has set the rule that high-quality design should be kept close to home, so quality control and optimization of "Made in Europe" labels may be possible. Most believe that designer clothing is high quality and maintains its reputation because it is produced in Europe, an equivalent recognized for the quality and attention to detail.
Unfortunately, the label "Made in China" is usually copied to the nickname of cheap and poor quality. On the other hand, production costs are very low in China, compared with the face of Western fashion brands. To exploit this advantage, capable of high quality clothes at affordable prices relatively low I, with a lot of couture and high quality fabrics imported from Europe. And I will be able to take complete control of the quality of the production base, looking for his clothes in Shenzhen, near Hong Kong. Furthermore, I, takes a very skilled seamstress to do the stitching and embellishing his work clothes. In the case of Ho, the Chinese production capacity can also mean that the quality of which can be tried in his warm clothing. "Western consumers are willing to pay thousands of dollars of clothing made in China if they are convinced of the eco-commitment remains intact," says Sophia Wu, China general manager of Chloe.
Designers are increasingly turning to Europe, or who plan to move its production to China, because they find it painful to track costs. Burberry, for example, one of the leaders of the British Fashion Polo has started to produce in China last year. Some of the other fashion houses have an incentive to shift production to China, not only for its low prices and good quality, but also its potential customers, China is a huge consumer market for clothing.


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